25% Off Select Full Priced Items

Show your spirit with Comfort Colors JMU t-shirt.   6.1-ounce, 100% US ring spun cotton Soft-washed, garment-dyed fabric Top-stitched, classic wid...

Show your softer side in this long sleeve lavender JMU tee. Stay cozy, stay cute, GO DUKES!

We just made it a lot easier to sport your purple and gold! Grab this women's cut tee and show everyone that you are a Dukes fan through and throug...

Show your softer side in this long sleeve lavender JMU tee. Stay cozy, stay cute, GO DUKES!

Cozy just got an upgrade with this Comfort Colors crewneck JMU sweatshirt. Comfort meets style and school spirit? Thats a win, win!

Show your school spirit with this youth sized James Madison University T shirt. JMU DUKES!!

These JMU joggers are the perfect addition to any Dukes' wardrobe. Whether your are staying cozy on the couch, stepping out to the dining hall, or ...

These JMU joggers are the perfect addition to any Dukes' wardrobe. Whether your are staying cozy on the couch, stepping out to the dining hall, or ...

Show your UVA team Spirit

Show off your Cavaliers team spirit

Show your team spirit with our JMU  t-shirt! You'll be the biggest James Madison University fan around of this 100% ring spun cotton tee. 4.5-ounc...

Show your spirit with Comfort Colors JMU t-shirt.   6.1-ounce, 100% US ring spun cotton Soft-washed, garment-dyed fabric Top-stitched, classic wid...

Stay cozy with this JMU hoodie. Featuring school colors and mascot, you'll be ready to cheer on your team from the stands or the sofa. Go Dukes!

Show your team spirit with a James Madison Hoodie.   Cozy sweats in our core weight. 7.8-ounce, 50/50 cotton/poly fleece Air jet yarn for softness

Show your college team spirit in this purple James Madison Hoodie

Showcase your schools pride at the office or on the golf course in this Antigua Affluent Short Sleeve Polo! You'll look sharp in this Polo, which f...

Update your Dukes wardrobe with this Black Legacy Long Sleeve Full Zip. Featuring a raglan armhole and open cuff and bottom hem This James Madison ...

100% polyester pique knit, solid short sleeve polo with flat knit collar and cut and sew cuffs. Antigua triangle patch at right cuff

Go Dukes! Show your school spirit while staying cozy in this classic fleece lined hoodie featuring JMU colors and school seal.

You'll get the "seal" of approval from fellow JMU fans when you sport this classic long sleeve t-shirt featuring JMU colors and school seal. Perfec...

Layer up in a look fit for a true fan with this Arch & Logo 3.0 hoodie. With its bold Virginia Tech Hokies graphics across the chest complement...

Layer up in a look fit for a true fan with this Arch & Logo 3.0 hoodie. With its bold Virginia Tech Hokies graphics across the chest compl...

Up your game in this JMU Dri-fit polo featuring school colors and embroidered mascot logo. Go Dukes!

Casual just got an upgrade. This tie front long sleeve tee is the perfect addition to a day out and about or a cozy night in. Featuring an embroide...