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Posts Tagged ‘dance’


Newly Remodeled Dance & Gymnastics Area!

Saturday, March 2nd, 2019

Recital Season is almost here! Come visit our gorgeous newly designed and expanded dance department where expert knowledge and enjoyable service combine to create the most wonderful experience for your family. In Disco Sports Dance you’ll find unique strappy leotards in classic black plus pastels and cheery bright colors. Also, we have many styles of the trendy new zip front leos with high collars – just stunning! Skirts, tights, nude leos, and short sleeve basics are always in stock. Ballet shoes with criss-cross straps are here now, plus tap shoes, slip-on jazz shoes, and jazz sneakers for hip-hop and zumba. We also have a fun new collection of dance themed gifts which are simply perfect for recitals!

Gymnastics continues to be HOT and we continue to carry the LARGEST selection of gymnastics apparel in Richmond. Colorful, great-fitting leos and shorts from Motionwear, GK, and Basic Moves await you. We are also qualified to properly fit gymnastics grips and wrist bands. Your gymnast is important to us and we’re excited to have your family visit us here at DISCO SPORTS.

The Little Reindeer Shop

Monday, November 12th, 2018
By now you may have heard about the best kept secret in Richmond, that is The Little Reindeer Shop inside Disco Sports! The Little Reindeer shop is a magical, fantastical place where kids get to make their own choices on gifts for family members, friends and teachers. Together we’ll wrap every single gift creating memories of the best holiday season ever. The Little Reindeer Shop is open everyday from Thanksgiving up until Christmas. Parents are welcome, of course, just not when they’re picking out a gift for you.
Gifts are awesome, affordable, and mostly under $10, however  all gifts are under $29.

In-Store DANCE Sale!

Monday, November 7th, 2016

Attention Dancers & Gymnasts: Our HUGE November Sale is here!

• Get up to 50% off leotards
• Up to 40% off select ballet, tap, jazz, character and hip hop shoes
• Tights buy 1 get 1 25 off%
• Up to 75% off select dance and gymnastics shorts

*This sale is in-store only.


Save up to 15% off Dance!

Friday, July 29th, 2016

2016 Dance Flier for email (1)


One shoe can change your life, and we want to be there when it happens! The dance department at Disco Sports is beautiful and fun and we’re so excited about fitting your child to enter the world of dance! Use this dance coupon to save up to 15% off your purchase of leotards, tights, and shoes from the beginner to the seasoned adult.

Show this coupon in store on your phone to use

Special Dance Deals!

Monday, April 25th, 2011

We love our dancers here at Disco Sports! Our own Karen Lynn just wrote a wonderful blog post about her experiences as a dancer, which you can read here.
And now is a particularly good time to show dancing of all varieties some special love – because it’s National Dance Week!

To honor the occasion, we’ve got some great deals this week, from April 22 – April 30 in honor of National Dance Week!

First and foremost, you can get 15% off your ENTIRE dance purchase!
It’s a great time to stock up on tights – buy one pair and get a second pair half off!
We’ll also include free monogramming on any new dance bag.

We hope you’ll take the opportunity to come in and stock up, but even more we hope you’ll take a few minutes to stick around and talk to us about your dance experiences and what dancing means to you.

Celebrating Dance with Karen Lynn

Friday, April 22nd, 2011

National Dance Week is a big week for dancers.  Studios and venues holding events all around the country are celebrating all forms of dance this week from Ballet to Tap Dance to African Dancing.  Dance is such an important part of culture and history.

My first experience with dancing was at Marion Mease’s ballet studio when I was 5 years old.  We wore blue, textured,  short sleeved leotards with matching tutus, pink tights, and pink ballet shoes.  I remember loving that tutu.  We would do our “work” on the barre and then try our backbends over Mrs Mease’s giant rolling pin (that’s what it looked like to me from a five year old’s perspective).  Then it was time to change into our tap shoes.  The teacher directed,“Shuffle step. Shuffle step!”  and we stomped as loudly as we could to make  tapping  sounds.  I’m sure we sounded like a stampede of elephants.

I stopped dancing for a period until I met Bob Pemberton who was the most amazing dancer I’d ever seen.  I remember seeing him in a production of Joseph and the Amazing Technicolor Dreamcoat and watching him moonwalk across the stage.  He offered dance classes down in Church Hill and my mom would pick up a group of us and we’d pack into the station wagon and head down to class.  Mr. Pemberton scared us!  He was very strict and preached about self discipline.  I was at an extremely awkward age at the time and he didn’t have any patience for my whining.  I continued studying with him until other activities became more interesting to me.

When I graduated from college I met Judy Matassa.  I was in the Miss Richmond Pageant and she choreographed the opening number.  I could sing,  but had forgotten how to point my toes! I found a pivot turn difficult.  I sang in her dance recital the next month and had a great time being backstage with all of the dancers.  I loved watching them scurry around and rush to change into the next costume.  The next fall I joined Mrs. Matassa’s “The Dance Studio” and took ballet.  I was 23 years old and all of the girls in my class were between 12 and 18 years old.  They thought I was old.  I learned the fundamentals of ballet and even took a pointe ballet class.  The pointe class allowed me to develop a true appreciation for the dancers on pointe.  My feet got strong.  I had the shortest legs in the class but when I danced, I felt beautiful.  I’d never moved my body that way.  I didn’t realize what my body could do.

During National Dance Week I remember fondly all of the people and classes that gave me a true appreciation and love for dance.  I’ve become more aware of the space around me, my posture, and so much more!  When I started the dance department at Disco Sports I hoped to cater to the new and growing dancer.  After nearly eight “back to school” seasons, we have seen so many girls from two years old to college age and beyond come to our store for their dance essentials.  Even though I’m on sabbatical from dancing  (due to my responsibility of raising 3 small boys) I still get to see the energy and spirit in their eyes when they find the perfect leotard and feel the way their new shoes hug their feet. Thank you to all of the inspiring people who have a love of dance!