New Arrivals

Our 24oz classic Venture Lite water bottle features an easy-to-swap chug spout and straw spout so you can choose how to drink. It also has a push-b...

Our 24oz classic Venture Lite water bottle features an easy-to-swap chug spout and straw spout so you can choose how to drink. It also has a push-b...

Celebrate your school with this Virginia Cavaliers T-shirt! Go Wahoos!

Coverage shouldn't come at a cost -- that's why we engineered the Rawlings Mach Hi-Viz fastpitch batting helmet, with the largest viewing window of...

Stay comfy all season long in our fleece sweatpants. Features an elastic waistband with drawstring and JMU logo.  Go Dukes!

Train hard, train smart in TYR Vesi™ Mirrored Adult Goggles. Constructed with a low profile, unibody design, the LGHYBM swimming goggle is an ideal...

The SLIM® Mini Rechargeable Pocket Light sets the bar on what compact LED flashlights should be. Designed to easily slide in and out of a pocket, t...

Reduces glare Ideal for outdoor sports Easy application and removal Includes pencil for customization and 12 pairs of stickers A032

Includes pressure gauge to monitor PSI Needle conveniently stores in handle Sturdy tubular construction Includes one needle, flexible hose and one...

The Champro 12" weighted plastic cone is designed with a one-piece vinyl construction providing maximum durability. The weighted base helps keep th...

The Champro 15" weighted plastic cone is designed with a one-piece vinyl construction providing maximum durability. The weighted base helps keep th...

The Champro 18" weighted plastic cone is designed with a one-piece vinyl construction providing maximum durability. The weighted base helps keep th...

An indispensable JMU t-shirt in our classic silhouette—with a very friendly price. 5.4-ounce, 100% cotton 98/2 cotton/poly (Ash)

An indispensable t-shirt in our classic silhouette—with a very friendly price. Classic James Madison t shirt with the crest with James Madison arch...

Like its namesake—the iconic Perfect Tri Tee—our Perfect Tri Fleece blends three yarns for an unbelievably soft hoodie at an unbeatable value with ...

Retail fit Tear-away label Raglan sleeves Side seamed Rib knit cuffs and hem Solid Colors and Heather Colors: 8-ounce, 52/48 Airlume combed and r...

An indispensable JMU  t-shirt in our classic silhouette—with a very friendly price.  5.4-ounce, 100% cotton 98/2 cotton/poly (Ash) 90/10 cotton/po...

Stay a step ahead of the competition in the TYR Camo Women's Diamondfit Swimsuit. With Durafast Elite textile and UPF 50+ sun protection, the DCAM7...

The TYR Women's Diamond Controlfit - Flux is designed to keep up. The perfect combination of durability and support, the DFFLX7A is equipped with r...

The TYR Women's Diamond Controlfit - Carbon Hex is designed to keep up. The perfect combination of durability and support, the DFCHX7A is equipped ...